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Introduction You bring your wine, beer or spirits glass to your nose and you enjoy the bouquet of the myriad aromas. You take a sip, swirl the flavoursome liquid in your mouth and swallow. The aromas and the flavours are so familiar, but how would you describe them? You know them! You recognise them! However, you cannot name them! This is a problem that we encounter all over the world and is a scenario that is so common that, at the Aroma Academy, we have developed a term for it – we call it ‘The Word Problem™’ – and it...

In these difficult times when we cannot deliver any class room training, just a reminder that our acclaimed online E-Learning version of our Foundation Sensory Training Programme is available. When you sign up, you receive instant access to the online content and we also send you a Sensory Kit with which you are prompted to engage as you make your way through the online course. It allows you to progress the development of your Sensory Skills at your own pace, at a time of your choosing, in your own comfortable environment and also includes an optional Assessment module. The course...

The latest version of the Sensory Competency System – Whisky version – is now available. The system allows spirits producers to train, screen test and, crucially, on-going monitor the sensory capability of key distilling and sensory panel staff to detect, identify and articulate key flavour elements of ‘new-make’ and ‘matured’ spirit. The system includes ; • Sets of Sensory Standards that are ‘spiked’ into distilled spirit for initial training and testing • Quarterly Standards Test Sets   • Quarterly Test Reports of performance including, crucially, not only your own company’s participant performance but also the anonymised data for all participants from...

We enjoyed a very successful 'Introduction to Wine Sensory Skills' session co-hosted by Wine Events Scotland at the Edinburgh Academy on the 27th January 2020. Thanks to all the participants for the excellent feedback!  Alan Gordon & Cindy OnkenGlimm from the Aroma Academy providing some insider sensory tips and techniques. Some of the group engaging in olfactory practice! Nosing Concentration is all! What is that Wine Aroma?!

Following the great interest at Fizz Feast in Edinburgh in November, the Aroma Academy is partnering with Wine Events Scotland (Wine Marketing Specialist and Wine Events Organiser of the Year 2019) for a special evening introducing Wine Sensory Skills on the evening of Monday 27th January 2020 at the Edinburgh Academy. If you have ever wanted to develop your nosing/aroma recognition skills but did not know where to begin, then we will start you on your journey! Join us for a fun, informative session as we; Open your eyes, nose and palette to the wonderful world of flavour Introduce a simple, systematic...